Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/searchworld for the online version of this news service.
Behind the scenes at Fanpop
Pandia interviews Dave Lu of the new folksonomy site Fanpop. The core concept of Fanpop is social bookmarking, but with an emphasis on community. As it is still in Beta, interesting changes keep happening.
Pandia presented Fanpop in an article last month. We like the site and concluded that it is not essentially a fan site, but rather a place where people with special interests gather in groups to share and rate links, participate in discussions, read news headlines and more.
Pandia has asked Dave Lu at Fanpop some questions about the process so far, how Fanpop will evolve, and more. Welcome behind the scenes of a Web 2.0 startup.
Link building, Web 2.0 style
Getting listed in social sites or “folksonomies” like digg, Netscape, Reddit and Fanpop, may help generate links and improve your search engine ranking.
Web 2.0 is a buzzword for the increasing importance of social sites, i.e. websites where the readers contribute more to the content of the site than the owners themselves.
There are especially three types of Web 2.0 sites that are of importance for search engine marketers: bookmarking sites like del.icio.us, blog trackers and search engines like Technorati, and article recommendation sites like digg.
Google's experimental search site Searchmash
Google is testing new approaches to Internet searching with alternative search site.
Do you want to know what the Google engineers are up to when they are not working on the Google search engine? Well, some of them are apparently experimenting with a new, experimental, search site called Searchmash.
The site has no Google logo and appears to be a new search engine. It is not, though. It is definitely powered and owned by Google.
A magazine for search engine marketing
A new issue of the Search Engine Marketing Standard is out, larger and better.
In our review of the first issue of the only paper based search engine marketing periodical in the world, we concluded that it was well worth the price. And indeed, the second issue confirms that the magazine is a must read for anyone remotely connected to search engine marketing.
Amazon's A9 search engine redesigned
Amazon’s A9 drops support for bookmarks and diary. Adds new search design.
Amazon has developed a new strategy for its A9 search site.
The company has clearly abandoned the plans of turning A9 into a personal portal for searchers. Functions such as personal search history, diary and bookmarks have been abandoned.
Further reading
Here are some posts and articles Pandia has found interesting lately.
Google CEO tells politicians the net is changing politics
It will become possible for people to check facts searching through information on what a politician speaks about (Earth Times Oct 6 2006)
What's Teoma, you ask? You could ask Jeeves, but he's become ... Teoma
USA Today covers Ask.com (via SE Watch Oct 3 2006)
Useful information you may have missed
Google Webmaster Central Blog sums up some useful advice for webmasters (Oct 5 2006)
GHN discovers how NoFollow really works
Hm. Google's code for the nofollow tag has an error (GreyHat Oct 5 2006)
Site Explorer Authentication - Some Improvements and Notes
Yahoo! webmaster service improved (Yahoo! Search Blog Oct 5 2006)
Google to Subpoena Yahoo, Microsoft on Book Scanning
Google will subpoena information from Yahoo, Microsoft and Amazon to help fight copyright book-scanning lawsuits (Bloomberg via SEW Oct 5 2006)
18 Questions Your CEO Forgot to Ask When Building Your Website
Why are you always retrofitting and re-optimizing? (Stuntdubl Oct 4 2006)
How Tasks and Gender May Influence How People Google
Researchers from Cornell and Stanford University put out a paper last year that has some intriguing statistics in it (SEO by the Sea Oct 4 2006)
A Gaggle of Google Wannabes
Business Week on Google challengers like Ask.com (Oct 5 2006 via Battelle)
The new Groups experience
New beta version, available to anyone at groups-beta.google.com (Google Blog Oct 4 2006)
Google Literacy Project
Google launches The Literacy Project, a combination of its products framed to promote literacy and aid educators around the globe (Battelle Oct 4 2006)
New Google Groups Beta
Google Groups mixes a usenet archive with Google’s homegrown discussion groups (Blogoscoped Oct 4 2006)
AOL Offers Popular Services In One Desktop App
OpenRide provides access to email, instant messaging, Web browsing, online search and a digital entertainment media center (IW Oct 4 2006)
Google launches search service for computer code
Google Code Search simplifies how software developers search for programming code (Reuters Oct 4 2006)
Point / Counterpoint on Ask Sponsored Listings
The 2.0 version of Ask’s paid search program, includes improvements to daily budgeting, billing, uploading, campaign management, and reporting (Searchviews Oct 2 2006)
Google's Chief Looks Ahead
In an interview with TIME, CEO Eric Schmidt explains what's behind the company's new push for partnerships (Oct 2 2006)
Does Google Reward Backlinks Buyers & Sellers?
Heated debate on pagerank at Webmaster World (ongoing Sept 30 - Oct 3 2006)
Now You Can Have Google Gadgets on Your Webpage
Google press release (Oct 3 2006)
Google Offering Gadgets for Web Pages
Researchbuzz: There’s tons of fun dynamic content to add to your site (Oct 3 2006)
Why It Doesn't Pay to Game Digg (or Other Link Aggregation Sites)
Spamming Digg carries virtually no value (SEOMoz Oct 3 2006)
Google offers mini-programs for use on other sites
Google Gadgets to add to your site (Reuters Oct 3 2006)
More info on Pagerank
Google's Matt Cutts answers some questions on PR of the Google kind (Oct 2 2006)
Clusty redesigns with focus on speed and simplicity
Metasearch engine Clusty redesigned (Oct 2 2006)
Ask.com Launches Earthquake Info Maps & Enhances Weather Info
Resourceshelf on Ask adding satellite imagery, radar imagery, and more (Sept 28 2006)
SearchMash, a New Google Search Site
Google is testing an alternative search site (Google OS Oct 2 2006)
Rebranding Ask.com
On Ask's approach to user research, usability testing and brand impact (SE Watch Oct 3 2006)
10 Steps to Guarantee You Make the Digg Front Page
SEO Blackhat gives away all the secrets. Hilarious! And yes, it made it to the front page. (Oct 2 2006)
A New Look and Focus for the A9.com Website
A9 redesigned. Drops support for bookmarks and diary. (A9 Sept 29 2006)
Google buys garage that launched Internet's top search engine
Steve Jobs, you know what to do! (AP Oct 1 2006)
Google Reader Updated: More Friendly to Power RSS Users
Matt Cutts on the update of the Google Reader (via SE Roundtable Sept 29 2006)
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