Pandia goes to Catalonia
It’s summer on the Northern Hemisphere and Pandia takes a holiday.
Believe it or not, but the editors of Pandia have full time jobs in addition to editing Pandia. Susanne is working for the IT unit of the University of Oslo, while Per is working as a deputy director in NIFU STEP, a Norwegian research institute.
And yes, we badly need a holiday 
On Sunday we go to a small city on the coast of Catalonia in the Kingdom of Spain to spend three weeks in the sun. And the whole point of resting is not updating the site every day.
The newsletter will not be back until mid-August.
Not to worry, though. We have no less than four articles ready for you to be published throughout the period, and we will also bring our iBook in order to be able to add the necessary news, comments and recommended articles.
So visit our site regularly. We will be there!
For those of you living north of the Equator: We wish you a great summer! And to our African, Oceanian and Latin American friends: It’s your turn in a few months.
And now: the news!
Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/searchworld for the online version of this news service.
DMOZ meta tag to stop Google from using Open Directory description
Google Sitemaps META tags give you more control of your search listing description.
Google Blogoscoped reports that Google has added a meta tag that can be used to stop Google from using the DMOZ site description in its search engine result listings.
DMOZ (or the Open Directory) is the web directory that provides the Google Directory of hand-picked sites with data.
Google will normally use one of three options when deciding on how to describe a web page in its results:
The Search Marketing Standard Fall Issue
Boris Mordkovich of Search Marketing Standard tells us that a new version of his printed publication will be out in August.
The cover story is on the effect of landing pages in a time of rising pay-per-click bid costs.
The issue will also cover search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics.
In our June review of the first issue of the magazine we concluded that we liked the publication, but had a few proposals for further development.
Mordkovich & Co will definitely follow up on one of them: It will be 30% larger than its predecessor, he says, and will contain more intermediate to advanced material as readers have requested.
Yearly subscription to the magazine costs US$10 for US-based readers and US$ 20 for international subscribers.
Search engine conferences and workshops
Pandia looks at conferences and workshops for people interested in search engine marketing and Internet searching, including webmasters, marketers, internet professionals, librarians and researchers.
Are you looking for the latest on the search engine scene, itching to meet colleagues and competition or do you simply need some inspiration?
One of the best way to get up to date is to participate in search engine conferences and workshops.
Not only do you get the chance to hear and ask the leading search engine experts world wide, you also get access to the latest gossip and rumors. It is amazing to see how much even the search engine representatives are willing to divulge over a beer or two!
If you are able to continue into the night, you will also see people gathering around search engine celebrities and — even — performers of the black arts: search engine spamming and the like.
Recommended search engine reading
Here are some of the articles Pandia has found useful lately.
- A Peek Into the Google AlgorithmLast week, a gent by the name of Ruslan Abuzant, got a rare peak at a portion of the algorithm of Google (Stuntdubl July 11 2006)
- Answers.com Adds Natural-Language Searching To use it, just ask a question in Answer.com’s usual query box (ResearchBuzz July 12 2006)
- Firefox 2.0 Beta 1 AvailableThe most interesting features of the new version are: inline spell checking (Google Operating System July 12 2006)
- MySpace Pulls Ahead of Yahoo! In Page View RaceSocial networking asserted its hit-getting dominance last week as MySpace knocked e-mail giant Yahoo out of the No. 1 US ranking for most page views (Topix June 12 2006)
- Microsoft, Yahoo IM services to test talking with each otherYahoo and Microsoft will open up their instant-messaging networks to each other early today in a limited public test (Topix June 13 2006)
- Google Announces New Landing Page Standards for AdWordsGoogle is tweaking the landing page quality score algorithm to weed-out those advertisers trying to get cheap traffic to poorly designed landing pages. (Andy Beal July 10 2006)
- Windows Live newsThe Windows Live home page now allows you to toggle between a search only experience and a personalized home page experience (ResourceShelf July 11 2006)
- Yahoo! Travel Update: Trip Planner Goes GAThanks to the use and feedback of beta users over the past 9 months, Trip Planner from Yahoo! Travel is now ready for prime time. (Yahoo! Search Blog July 10 2006)
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In depth search engine coverage
Pandia will bring you the latest search engine news updates several times a week.
However, if you want to get an in depth perspective on search tools and search engine marketing, you may also subscribe to Planet Ocean's monthly Search Engine News newsletter.
The Planet Ocean newsletter is part of a package that includes a regularly updated ebook on optimization and the search engine scene.
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