Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/searchworld for the online version of this news service.
Win free tickets to the Searchnomics conference
On April 20 we reported on the upcoming Searchnomics search engine marketing conference.
Webguild is now offering two complimentary conferences passes to Searchnomics 2007 to two lucky Pandia readers.
The tickets will include full conference admissions which includes all keynotes, workshops and sessions - a $1000 value.
The winners will be announced May 3, 2007. For a chance to win visit Webguild’s Pandia page.
The passes are non transferable and non redeemable for a monetary value. The promotion does not cover air fair, accommodation or any associated costs.
The Searchnomics conference targets search engine marketers, SEO and web analytics professionals, online advertisers and publishers, Internet marketing professionals, webmasters and designers, interactive agency professionals, e-commerce managers, media planners and more.
How to avoid duplicate content in search engine promotion
The search engines hate finding two pages with the same or similar content. Unfortunately modern blog software and content management systems have a tendency of generating many different URLs for the same page. So what is a webmaster to do?
Shari Thurow
At the recent New York Strategies conference Shari Thurow from Grantastic Designs, Inc. talked about how the search engines identify duplicate content.
The search engines do not like to see duplicate content, she said, because it slows down the retrieval process and degrades the search experience (you do not want to see several search engine result listings delivering the same text).
Search engine Exalead presents several new advanced features
Exalead presents Wikipedia search, blog and forum search and an improved image finder.
By Pandia Guest Writer Lars Våge
The French search engine Exalead has probably the most comprehensive set of search functions of all search engines available. Regular searchers do not concern themselves with advanced search functions, which is probably why they haven’t heard about Exalead. That’s a shame!
Exalead has presented several new features lately:
Restrict to blogs
You may now restrict the list of search result to blogs or forums. In the search engine result page you will find a box called “Refine your search” on the right hand side. This new feature is found under the subcategory “Site Search”, marked as “Beta”.
Google is now the world’s leading brand as well as online property
Google seems to be winning most of the ranking battles of the day.
We all know that Google is the most popular search engine in the world, with more than half of the World’s searches.
According to Comscore Google is now more popular than Microsoft in general online — not only in search.
Google sites got 528 million unique visitors in March, up 13 percent from a year ago and 1 million visitors more than Microsoft’s 527 million visitors. Yahoo had 476.3 million visitors in March.
Autonomy to buy video search engine Blinkx
British Autonomy Corp. Ltd. is to buy the video search engine Blinkx.
Blinkx is already using Autonomy’s technology for indexing video content from YouTube, CNN, BBC and others. Blinkx delivers video search to other portals, including Quintura and Microsoft’s MSN and Live.com.
Needless to say, the interest in efficient video search has increased tremendously after the success of YouTube and other video sharing sites.
More from the Web
Here are some of the articles and posts we found interesting this week.
Google Loses Personalized Homepage Preferences
Accounts rolled back several months (Marketing Pilgrim April 26 2007)
Google News Integration Expands
Google will be starting to integrate Google News results (Blogoscoped April 26 2007)
On Google-DoubleClick: an interview with Microsoft GC Brad Smith
Brad Smith has been one of the most outspoken in urging antitrust regulators to closely scrutinize the takeover (Fortune April 26 2007)
Google confirms YouTube ad plan
Google has confirmed it is in the process of testing video ad formats (econsultancy April 27 2007)
Google aims to expand China market share
Google is giving its local managers more autonomy and money (AP April 27 2007)
Cool New Rank Checker And Competitive Analysis Tool
Unofficial SEO on a new rank checker tool: SerpArchive.org (April 25 2007)
Ask.com To Launch Contextual Advertising Product
Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. (SE Land April 25 2007)
What Is PageRank? A Guide For Searchers & Webmasters
Danny Sullivan explains (April 26 2007)
Yahoo Lyrics Live
Yahoo Music went live with a lyrics search engine (Google Blogoscoped April 25 2007)
Google and Privacy
Google's Matt Cutts argues that Google does product user privacy (April 25 2007)
Google Search gets a facelift
Download Squad on Google testing a slight rework for their search interface (April 25 2007)
Sony to launch video-sharing network
Sony attacks YouTube in Japan (ABS CBN April 26 2007)
AOL Launches English Portal in India
OL expanded to India on Thursday with its first portal targeting Asia's growing online population. (Physorg April 26 2007)
Yahoo China to appeal music piracy ruling
Chinese court finds that Yahoo China provided more than 200 links to sites offering unauthorized music downloads. (Computerworld April 26 2007)
First Google Phone Is From LG, Not Google
Trusted reviews on LG integrating Google software in phones (April 26 2007)
Yahoo: We Need Your Help, for God's Sake!
Softpedia on Yahoo's attempts at getting Toolbar user feedback (April 26 2007)
Baidu results may hinge on search-ad sales
Expectations may be too high for 'the Google of China' (MarketWatch April 22 2007)
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