Here are the latest news headlines and articles from Pandia Search World. Go to www.pandia.com/searchworld for the online version of this news service.
Blogging advice from the Webmaster World conference
Adam Schultz has been to the Webmaster World conference, getting some blogging Advice From Jeremy Zawodny, Matt Cutts and Robert Scoble. Adam also brings us a few points on search engine optimization for blogs.
Google Maps API2 and Your Local Search Marketing Checklist
Google Maps recently released the Google Maps API2. Garett Rogers indicates, based on changes in the API’s Terms of Use, it’s not as much will there be ads in API maps but when will it happen.
Pandora’s box of music
Pandora is also the name of a new Web based service that can be compared to your very own radio station or a personal DJ. All you do is tell it what kind of music you like and it lets you discover more music like it.
Creating the Search Optimized Press Release
Now that you’re involved in your company’s PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many of them aggregate news sites and blogs and typically include links from such sources as a factor in determining relevance), you must ensure that your main keyphrases get prominent places and links in your press releases.
Google SEO Sleeping Pill - Yawning at Dull News Headlines
On how to write creative as well as search engine friendly, descriptive, article headlines.
Wiki search engine Qwika grows
Qwika is a search engine that searches wikis. Qwika’s goal is to index all wiki content. There is still some work to do before that ambitious goal is reached, but in the latest update an additional 1,144 wikis and 21,964,380 articles were included in the index.
Free access to for-fee articles with Congoo
Congoo is a search engine launched this month that gives registered users free access to a selection of online publications that normally requires a subscription or fee to read. Does this sound too good to be true? Well, there are a couple of snags.
Recommended reading
Search engine headlines from around the world:
Artist's family asks Google to take down 'painted' logo
The Mercury News on the family of Miro (April 20 2006)
Back on the map
Google Local is again to be known as Google Maps (Google Blog April 21 2006)
Weather Report: Yahoo! Search Index Update
Yahoo! Blog reports on their new search index (April 21 2006)
Google On Cloaking & IP Delivery
IP delivery is fine, but don't do anything special for Googlebot (SE Roundtable April 21 2006)
Ask.com Chief Steve Berkowitz Jumps Ship To Microsoft's MSN
Steve will be senior vice president of MSN's Online Business Group (SE Watch April 22 2006)
My Decade Of Writing About Search Engines
Danny Sullivan goes down memory lane (SE Watch April 17 2006)
Google AdSense Text Size Expands With Site
Search Engine Journal on the font size of Google text ads (April 17 2006)
Study: 15% of Brand Searches Stray from Company's Site
After searchers type in a brand-name query on a search engine, only 85 percent end up at that brand's Web site (ClickZ April 17 2006 via SEW)
Google, Sony team for 'Da Vinci Code' promotion
"The Da Vinci Code" contest on Google homepage (News.com April 17 2006)
Google micropayments patent application published
SEO by the Sea on the possibility of Google launching a system for small online payments (April 13 2006)
Google Calendar Makes an Impressive Debut
Cris Sherman on the new online calendar from Google (SE Watch April 13 2006)
Google adds online Calendar
Yet another service from Google
Three Lesser Known Technorati Optimization Tips
Tips on getting your blog listed in the Technorati blog search engine (Technology Evangelist April 10 2006)
Microsoft Gets Social
Redmond has big plans for tools and partnerships that will let users consult a circle of friends when conducting Web searches (Business Week via SEW April 14 2006)
Google's Cache Being Helped By The AdSense Mediapartners Bot
The Adsense bot is sharing the results with the main Google search database (SE Watch April 17 2006)
Google’s New Chinese Name
Google is now "Corn Song" in Chinese (Blogoscoped April 12 2006)
Yahoo! Maps Adds Satellite & Aerial Photography
SE Journal on Yahoo! adding satellite and aerial imagery to its mapping product (April 12 2006)
DNS Cache Poisoning - PPC Hijacking - The Next Generation
SEO Consultants on the latest scare: redirects to other web sites (April 2006)
Yahoo's Farechase Travel Search Engine
Here's the link to Yahoo's new budget travel search engine. FareChase is a travel search engine designed to help you locate the best airfares and hotel rates. (April 2006)
Yahoo! launches cheap travel search engine
UPI reports on The FareChase program (April 12 2006)
WHOIS Lookup Service WHOIS.sc Becomes DomainTools.com
Resourceshelf on useful domain name resources (April 11 2006)
Microsoft Launches Windows Live Academic Search
Search Engine Watch on Microsoft connecting students and researchers with scholarly information (April 12 2006)
Google Snaps Up the Father of the Orion Search Engine
Google gets Israeli search engine developer (SEO/SEM Journal April 11 2006)
'Chinese Google' had stellar IPO, then a long slide
Baidu's American Depositary Receipts, which climbed as high as $153.98, now trade below $58 a share (The Mercury News April 7 2006).
Yahoo Linked to Spyware Click Fraud
Kalena on Yahoo's lik to spyware companies (April 7 2006)
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Successful Search Engine Copywriting
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