Here are some selected articles from Pandia from the last couple of months. Go to www.pandia.com/sew/ for the online version of our news service, RSS feed and weekly newsletter. Go to www.pandia.com/post/039.html for the online version of this issue.
Special Pandia Discount for the New York SMX Search Marketing Expo in October
SMX Search Marketing Expo is one of the leading search engine marketing conferences in the world.
The events are headed by Search Engine Land editor Danny Sullivan and executive editor Chris Sherman, two of the most knowledgeable in the field of search engines and search engine optimization.
We have the pleasure of offering our readers a special 100 dollar discount on the all access pass for the next SMX conference in New York City on October 5 - 7 2009.
You can choose between some 50 sessions, covering topics like web search optimization, paid search, web analytics, mobile search, copy-writing, and social media.
You will also get up to date info on the latest developments in the search engine industry.
The networking is just as important, however. At this event you meet leading experts and others well versed in the art of generating search engine traffic.
Note that there is an additional early bird discount of US$ 150 before Sept 12.
There will also be SMX events in Stockholm, Sweden, on October 12 - 13 and in Mexico City on November 11.
Click here to register for the SMX New York conference with the US$ 100 Pandia discount!
(The Pandia partner discount code is smx100pandia).
Disclosure: Pandia and SMX have a promotion agreement.
Microsoft and Yahoo try to stop Google from becoming an ebook dealer
This week Microsoft, Yahoo! and Amazon decided to join the forces trying to stop Google’s book scanning program.
Amazon, Microsoft and Yahoo are planning to join a coalition of nonprofit groups, individuals and library associations to oppose a proposed class-action settlement giving Google the rights to commercialize digital copies of millions of books.
Google (NSDQ:GOOG) has made deals with publishers and libraries in order to be allowed to scan all the books in the world. It may sound like a mad man talking, but Google’s plan is actually to index the texts of all the printed material in the world and make it searchable on the net.
10 Pay Per Click Steps to Reduce Costs and Increase PPC Conversions
In these tough times you want to make sure your bottom line is at optimal conditions, and pay per click (PPC) can assist in these goals. Here are ten tips and tricks to help you increase conversions and reduce costs. In essence, you want to persuade the buyer that you have the highest quality item for the lowest price compared to the competition.
PPC advertising is a huge market, especially for new companies that have not yet established themselves in the organic search engine rankings. The downside is that managing PPC can be quite an exhausting and overwhelming task. To simplify it, you can enter your keywords and create ad variations, but there is so much more to PPC than just that.
Google Caffeine: Testing the future Google
Google (GOOG) is testing a new version of Google Websearch over at www2.sandbox.google.com, and they want you to give them feedback on the quality of results.
Bing SEO: 5 steps to top rankings
Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at MicrosoftÕs Live Search, but things are looking good with the new release of Bing, MicrosoftÕs new search engine, aka Òdecision engineÓ. Since Bing is brand new many of you are wondering how their algorithm works and how to get to the top organic search results. It seems like Bing looks at back links more than it does at a pages actual content. Here are five steps to top rankings in Bing.
The Google Opt-out Village
The Onion News Network has made a wonderful spoof on Google’s ever increasing presence in our daily lives.
Are you afraid Google knows far too much about you? Well, according to this video, Google offers another alternative.
(The preceding ad belongs Onion. We have to accept that in return for creative search engine entertainment.)
Google Opt Out [...]
The end of Yahoo! Search. Bing takes over.
Yahoo! is to abandon its own search technology, according to a deal it has made with Microsoft. Bing will power Yahoo! search.
The new search engine Yebol is good at what it does
There is a new search engine in town called Yebol, a search engine that does manage to combine various search features in a way that sets it apart from its competitors.
The status and challenges of multi media search engine technology
At the end of two and a half years, the EU project CHORUS concluded its work at a conference in Brussels recently. The conference focused on status and challenges of multi media search engine technology, but also addressed the challenges, gaps, commonalities, difficulties, targeted/expected impacts and success criteria related to search initiatives.
KPMRS helps you track your search engine rankings
Pandia discusses the role of search engine rankings in online marketing and reviews a new tool that helps you keep track of your own results.
Separate shopping sites from info sites in your search results
If you search the web for information on almost any subject, your search results on Yahoo and Google will be littered with shopping info. Start-up search engine Duck Duck Go now separates shopping sites from information sites in your search results.
After entering a search, you click one of three new search buttons. These buttons produce normal results, mostly info sites, or mostly shopping sites respectively.
This solves a common problem, as many people have trouble finding real information about topics that have lots of shopping results. So instead of struggling to come up with a search phrase that will produce the right results, you just choose the right button.
Using Google and Yahoo! for finding free images
Both Yahoo and Google adds filters for finding public domain photographs in image search.
Google Squared can save you time on complex searches
With Google Squared you can search Google and have the results presented in a highly structured way. This experimental search tool is especially useful when the information you need requires complex, time consuming searches.
Microsoft’s Bing search engine is here
Microsoft has launched its new search engine Bing two days ahead of schedule. There isn’t much new here, but Microsoft has finally got its branding strategy in shape.
Google Wave, the next wave of communication and collaboration
Google is preparing a new tool for web communication called Google Wave.It is in essence a combination of Google Mail and Google Docs, letting people collaborate on projects.
Top 5 visual search engines
Is your memory mostly visually triggered? Or are you simply tired of text based search and looking for the next thing? Here are the top 5 visual search engines, each with a different take on visual search interface and presentation of results.
Google introduces some important new features
Hidden behind the inconspicuous link “Show options…” on the Google search engine result pages, lies a large number of new tools for refining search results.
How to write good copy for both search engines and customers
It looks like a dilemma: Should you write for your visitors, giving them easy to read copy that convinces them to join your cause or buy your product, or should you generate keyword rich text that gives you a boost in search engine rankings? Here is advice on how to combine the craft of writing good, accessible copy with the art of gaining high search engine rankings.
3 great Firefox search add-ons
Search innovation takes can be found in many places. You don’t have to try a new search engine. You don’t even have to leave the current page of your browser. Try these three great Firefox search add-ons.
Scoopler: real-time search for social content
Scoopler is a brand new real-time search engine that aggregates and organizes content being shared on the internet as it happens. It indexes live updates from services like Twitter, Flickr, Digg, Delicious and more. I like Scoopler. It is easy to use and sufficiently powerful to be a useful tool for most information professionals eventhough it is not so advanced as to be intimidating to regular web searchers.
Why a Google & Twitter marriage makes sense
Twitter is to improve its search engine in a radical way. Pandia argues that Google and Twitter need each other.
Boost your ego with a Google profile
Google gives your own personal profile web page.
How to optimize YouTube Videos for top ranking
YouTube is an internet marketerÕs dream tool and it is so easy to use. YouTube videos are starting to show up on Google natural search engine results, surpassing the top spots. A YouTube video properly optimized can outrank sites such as Amazon and eBay. Here is how to optimize your YouTube videos for top ranking.
Keys to successful search engine marketing
Pandia talks to Dan Richmond about the best search engine marketing tactics, the use of search engine optimization tools, personalized search and the role of the global search engine markets.
How to keep reference links from dying
WebCite is a free archiving system for any kind of web references (webpages, websites, PDFs, images, videos, MP3s etc). Authors, editors, and publishers of scholarly papers and books an use WebCite to ensure that web based material remains available.
Jeeves is back!
Jeeves the butler reappeares at the UK version of Ask.com.
New search engine respects your privacy
Yauba is an brand new yet fully fledged semantic search engine with their own index and a claim to offer truly anonymous search with three levels of privacy. It has an uncluttered user interface which is easy to use yet holds a number of advanced search options. We have asked Yauba founder A. Ahmed Hossain about this and about other aspects of this new combatant on the search engine arena.
Help to crack Google’s secret
Search engine Omgili wants your help to crack Google’s secret. Their experimental search engine Google@Omgili combines Omgili’s own answer search engine with Google search results. It is also an effort to find the most essential elements of Google’s user interface, so Omgili users can have the best of both worlds.
The look and feel of the [...]
New search engne Duck Duck Go has less spam and more content
Duck Duck Go is a new search engine with a focus on user experience. It “outgoogles” Google when it comes to simplisity and ease of use. I am particularily impressed with the search results page. Navigation is intuitive and yet it holds a lot of useful tools and information.
I have talked to Gabriel Weinberg who is Founder and CEO of Duck Duck Go. In the interview he talks about what makes Duck Duck Go different from other searche engines, what he has done to eliminate spam from the search results, how the search result pages optimized for ease of use and what his business plan is.
How to write articles that benefit your search engine rankings
Writing and submitting articles is a great way to promote yourself and your Internet business. Web users can find useful information about a product or service by reading through various articles. As an article writer you can achieve personal branding throughout the web, as well as earn credibility within a specific subject matter.
Articles can be used for SEO (search engine optimization) purposes. Writing and distributing articles throughout the web is a great way to increase your companyÕs exposure. The more information posted on the web about your company, the better off your company will be. This is because more people will see your website and be inclined to learn more about it.
Here are three steps to writing articles that improve your search engine rankings.
New features from Google
Google is continuously making small improvements to its toolbox. Here are a few : search refinements, images in Gmail, color search for images and more.
Upcoming conferences — Free tickets and discounts!
Here is information on four upcoming conferences that will interest many of our readers: Searchonomics, PPC Summit and Semphonic’s X Change. Pandia readers get a 10% discount on PPC Summit and four lucky Pandia readers get a free ticket to Searchonomics.
9 Ways of Optimizing your Site for Image Search
All the major search engines have their own image search engines. These may actually generate a lot of traffic. Here’s how you attract image search visitors to your site.
Everything you need to know about Google Book Search
Google Book Search, Google’s ambitious project to scan all books in existance, has caused a lot of controversy. The most common argument is that Google could get a monopoly on accedd to a large part of our common cultural heritage. Another problem is that indexing books and making them available online — even as excerpts — could be construed as copyright enfringement.
If you are a librarian, if you are interested in intellectual propety rights or if you just have a keen interest in books, you might want to dig deeper to make up your own mind about this. Google Book Search Bibliography is a good place to start.
Wolfram|Alpha after the hype
The launch of Wolfram|Alpha in May was preceded by a huge amount of hype. Wolfram|Alpha was hailed as a potential Google killer and an entirely new kind of search engine. After a couple of months of being used by real searchers for real life queries it is clear that it is neither.
Wolfram|Alpha is not a Google killer. This is eminently clear if you take a look at the numbers. Andy Beal reports that Wolfram|AlphaÕs Traffic Drops 82% Since Launch.
But the verdict is supported by more than numbers. Wolfram|Alpha is in fact not a search engine at all. It’s a fact engine. Most of the queries you take to Google, Yahoo or Bing makes no sense to Wolfram|Alpha.
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Successful Search Engine Copywriting
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