With both natural and sponsored listings, brand reinforcement builds trust with users who skip around to multiple engines while searching for your strategic keyword phrases.
Click here to read more.Why title tags are so important
If you want to improve your search engine rankings, make sure that you use the HTML web page title tags correctly.
Online marketing expert Derek Vaughan tells you how to write the perfect title tag.
A pay per click search engine advertising tutorial
Kalena Jordan discusses the use of pay per click text advertising in search engine marketing campaigns. This three part article includes information about the services provided by Yahoo! Search Marketing (formerly known as Overture), Google Adwords, Looksmart and others.
RSS: Cool Tool for Search Engine Marketin
Increase traffic and get inbound links by the use of RSS files.
Log file analysis for search engine optimization
An important part of search engine optimization is analyzing the web server log files in order to study the effects of the campaign.
Hiring Expert SEO Copywriters
You may optimize your web page copy for the search engines yourself. However, often it is better to have the help of an expert. But how do you find the right one?
Heather Lloyd-Martin writes about how to hire search engine optimization savvy copywriters.
Submitting your site to search engines and directories
Guest writer Kalena Jordan looks at how to prepare your search engine and directory submissions.
" Now there is such a huge amount of misinformation on the Web about search engine submission," she says: "I thought it was high time I wrote a basic tutorial to help webmasters sort fact from fiction."
Help, my site has been banned by Google!
It is the ultimate search engine marketing nightmare: Your site has been removed from Google's index and your traffic is falling.
By all means panic. Then draw your breath and read our Banned by Google Survival Guide and learn how to get your pages back in. And yes, the tutorial works for the other search engines as well.
SEO Best Practices for Web Site Design
Most designers and webmasters know the importance of building a site that will attract search-engine traffic, but not all of them are proficient in search engine optimization (SEO) techniques, Paul J. Bruemmer argues.
Using meta tags in search engine optimization
HTML meta tags will not bring you to the top of the search engine rankings, Pandia argues.
The Value Of Professional Search Engine Positioning Services
Pandia Guest Writer Steve Winkler argues that hiring a search engine marketing professional is much more cost efficient than building up your own competence in the search engine optimization area.
How Much Is Your Search Engine Positioning Budget?
Many marketers are in the dark about marketing budgets and particularly about search engine marketing (SEM) allocations, Paul J. Bruemmer argues.
He tells you how to establish a marketing budget and to justify SEM in your marketing campaign.
Building a Search Engine Optimized Website
In this article guest writer Jono Craig describes a broad search engine optimization (SEO) foundation. He blows aside some of the smoke and mirrors to reveal on-line resources for testing and fine tuning a Website's SEO potential.
Finding the right keywords
A content-rich high quality site will probably not be found by searchers unless you have optimized the pages for the right search queries.
Pandia tells you how to find the right keyword combinations.
Developing search engine marketing strategies
Steve Winkler takes a look at the development of search engine marketing strategies for clients.
Search Engine Damage Control
Paul J. Bruemmer takes a look at spamming and how to get back into the search engines when booted.
See also Steve Winkler's article on Rank Rage, with more on spamming and what to do about it.
Copywriting: Key to Search Engine Visibility and Conversions
High rankings in search engines can bring you lots of targeted traffic, but will you be ready to convert those leads when people get there? Paul J. Bruemmer takes a look at search engine and visitor friendly copywriting.
See also Steve Winkler's article "Sell More: 4 steps to better conversion rates", where he looks at search engine marketing and conversion rates.
Search Engine Marketing Buyer's Guide
Guest writer Steve Winkler gives advice on what to look for when buying search engine marketing (SEM) services.
Getting back to search engine marketing basics (again)
The SEO industry is growing at a tremendous rate, with more companies realizing the benefits of this marketing medium.
With this rapid growth come new minds, researching how to get better rankings, all looking for the basic information that will get them started down the road of SEO.
Special guest writer Andy Beal presents his series on basic search engine marketing and optimization techniques.
Here are the articles that have been published so far:
- Keyword research; how to target the correct search phrases to bring traffic to your website.
- Meta tags part 1: On the title tag
- Meta tags part 2: On the description and keywords tags and how should you format them for better search engine positioning
Search the Web more efficiently!
Special guest writer Daniel Bazac gives a thorough introduction to Web searching, with tips on how to formulate search queries, narrow searches, evaluate sources and much, much more.
This is an article packed with practical hands-on advice on how to become a better searcher.
Learn how to search the Web more efficiently now!
Newsletters and search engine marketing
Pandia Guest Writer Garrett French looks at how you can use newsletters and ezines in your search engine marketing campaign.
Using press releases in search engine marketing
Pandia Guest Writer Laura Cunningham looks at how to write search engine friendly press releases.
Developing efficient link strategies
Having relevant high quality sites link to your web pages will help their search engine rankings. But how do you get them to link back to you?
Pandia Guest Writer Peter Larmey discusses the benefits of a good linking strategy.
| MAIL UPDATE |
Be informed every time Pandia adds another original search engine news story!
|
This news message is part of the Pandia Search World News Archive. The links in this article will not be updated. For up to date news on search engines and Internet searching, visit Pandia Search World, or search for news using the Pandia Newsfinder: |